Why traditional press release softwares aren’t making the cut anymore.
For those in broadcasting and streaming, advanced and even custom press & communication softwares have basically become necessary to keep up with industry demands, making traditional press release distribution softwares like Mynewsdesk or Cision, to fall short.
It’s not enough to just create a press release on the latest show. What about high quality downloadable media? Metadata related to each show? Connected release schedules? Segmenting by press groups?
Clipsource is the only PR & metadata distribution platform that is custom made for the entertainment industry. We have been bridging the gap between tech and communication teams for the past 15 years.
You deserve a centralized & shareable Media Dataset
One of the biggest drawbacks of these traditional “PR softwares” is the absence of a centralized, shareable media dataset. As a broadcaster and/or streamer, you need to share comprehensive datasets that include all related content (videos, images, logos, posters, audio, etc.), not just basic press information. Clipsource allows for seamless sharing of rich media content, making it easier for journalists or any other partners to access everything they need in one place. The reality of it is that you need creatives to engage an audience. Isn’t a picture worth 1000 words?
Clipsource ❤️ safe screeners
Security is paramount when distributing unreleased content, so why not distribute safely movies / episodes / clips or any other pre-release content. Forget the drives and links and emails. Traditional platforms often fail to provide secure options for sharing screeners of unreleased movies. Clipsource offers advanced access control, video watermarking, geoblocking, statistics and ensures that only select media contacts can view the content, preventing leaks and unauthorized distribution.
Did someone say Metadata Management? Probably no one, but you know it’s important.
Yeah you get it, efficient metadata management = better distribution = better coverage. With Clipsource, you can organize and manage metadata effectively, which is often a challenge with traditional PR tools. Our favorite feature ensures that all information is correctly categorized, tagged and easily retrievable and distributable. I could go on and on about why well managed metadata is important, but I hope you get it.
What time is it? Time you have your schedules up to date
Keeping schedules up to date and distributing them efficiently is another area where traditional communication softwares falls short. Clipsource provides tools for real-time schedule distribution, ensuring that all stakeholders have the latest information. Of course, we have notifications for schedule changes, localization for time zones and local regulations, validations and much more.
A custom Press Site with advanced Contact Management? Sign me up.
Sure the internal UX part of choosing a distribution platform is important, but as a marketer your brand should be at the forefront. Customizing the look of what your media portal should look like from fonts & colors to menu navigation, etc. I mean your media portal should be a reflection of your meticulously chosen brand. I personally feel sad it if a media portal of a company looks incredibly different from their website. Where is the brand your marketing team worked so hard on?
Clipsource has more to offer than its customized-per-brand feel. It offers a comprehensive press site where all important information is consolidated. This is more than a place to push news; it’s a landing page for all your essential content. And when it comes to distribution, Clipsource simplifies this process with robust contact management tools. We allow for grouping contacts or sending materials individually, making sure your news reaches the intended audience, as you can set different levels of access.
Traditional PR softwares have started to fall short of the one goal: getting your content out in front of the right people.
Clipsource, is designed to streamline the PR process, integrating with internal databases and systems to help you create and distribute rich news and press releases. Why overcomplicate it.
We have worked with industry giants like WBD and helped them expand to different countries and better their international reach.
If you do not believe us, our Chief Product Officer, Johan is so invested in the industry he has rated over 1800 movies. Yes, you can see his list here. And I know, I do not agree with his rating of The Princess Bride. Lets up your PR game at sales@clipsource.com 💗💙
