Clipsource Blog
Find everything from media marketing best practices to the latest industry insights.
What WCAG is, why people talk about it and why it’s important.
With laws like the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA) tightening their grip, it's becoming increasingly difficult to put accessibility as a second thought.
“The devil is in the detail” What well managed metadata really means.
Metadata are tags that help identify your content. It’s the data that provides information about the content itself, for example title, director, genre, cast, runtime, language, etc. This article dives into the importance of well managed metadata with examples of Babadook and White Collar on Netflix.
Our top 5 predictions for the Broadcasting and Streaming Industry in 2024
At Clipsource we work closely with our customers to adapt to the ever changing industry of entertainment. Part of our team have decades of experience within this landscape. In this short article we delve into their impressions of what is to come for 2024.
Navigating the Media Landscape: Märta Rydbeck's Insights with James Gilbert for OTT Shorts
Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies
Giving your content a second life: Could FAST be the answer?
Just because you had a show that was a hit but has run its course on your subscription platform, doesn’t mean its time is over. Here are some ideas for how FAST can give your content a second life.
The importance of betting on all of your content: A lesson from ‘Squid Game’
If you haven’t heard about Netflix’s latest original series Squid Game, then you must be living under a rock. Find out what your OTT platform can learn from the huge phenomenon that is Squid Game.
The effects of the pandemic on the Nordic film industry [Infographic]
Find out what effects the pandemic had on the Nordic film industry with our new infographic.
Streaming Wars: Paradigm shift in Television Marketing
Learn how the shift from Linear to VOD has changed television marketing and the ability to win viewers.