Urban Löfbom is responsible for the roadmap for the Content Platform, a part of the Product and Tech organisation at Nordic Entertainment Group. Read his full interview here.

Learn how the shift from Linear to VOD has changed television marketing and the ability to win viewers.

Are you a victim of bad “sold metadata”? Find out if your metadata is costing you viewers.

As the supply of movies and drama surges, competition for viewers’ attention and subscriptions will increase. The question is where and how is the money for doing this best spent?

We met NENT Group’s Head of Press in Sweden, Susanne Nylén, to learn more about program communication in a fast-changing environment. Read what she had to say.

We asked three former TV executives to give less polished answers to the million-dollar question: what must TV companies do to survive the streaming wars. Read what they had to say.

Learn why it has become increasingly difficult for viewers to find your OTT channel.

Here are the top marketing practices that book publishers should copy from TV companies to attract more readers.

Learn how the shift in entertainment consumption from linear to digital has had a major impact on the packaging and marketing for television.

Learn how you can turn your legacy data into rich information that can help viewers find your programs.