Logistics in the entertainment industry: A strategic issue, not just practical
The tasks and daily responsibilities that make up the entertainment industry are immense. Since teams can be very large with tasks overlapping between departments, it is important that systems are aligned in order to create a cohesive and efficient work environment.
However, as the industry and digital requirements get more complicated - from sharing materials to quality control and security - systems are continuing to get more and more disorganised or overloaded with functionality since they are required to manage so much.
A common reason for this is that system implementation is often done on a departmental level since they are the ones experiencing everyday task-related issues, leading to inconsistencies across the organisation.
As the amount of content and work grows it needs to be senior-level management solving these problems.
Here are a few problems that entertainment professionals face on a daily basis and that need a streamlined solution across the entire organisation.
Problem 1: The demand for quality control
As content numbers grow, distribution channels multiply and the popularity of foreign content expands (as we can see with examples like Squid Game), there is a growing demand for quality control when it comes to content and schedule distribution.
Oftentimes upper management doesn’t see the need for quality control (e.g. when sending subtitles), and all through 80% of the time, they may be right, the 20% of the time that they are wrong is costing them a lot. Practical problems easily add up to an organisational problem or even more costly, in churn.
The devil is in the details, and when the details are wrong it can consume a whole organisation to find and fix even small glitches. This means that small errors can prove to be very costly from a time spent / organisational perspective. A system cost doesn’t just lie in the licenses and configurations.
Organisations need to choose a system/vendor not only for how good or cheap it is when it works, but also how fast and simple it can help you find and resolve problems.
Problem 2: The demand for security
The demand for digital security has exploded due to increased legal demands. As a result, big companies are finding it more difficult and complicated to work with vendors since they now need to worry about GDRP, cookie policies, and various company specificities such as documentation, legal requirements, technical and security screenings and more.
Trying to keep up with an expanding internal demand of legal requirements, big international companies are finding it increasingly difficult to do what they have often done in the past - contracting and collaborating with various small local vendors as the administrative work of working/steering each supplier becomes more time-consuming.
The solution
In order to avoid complications arising from growing logistic problems in the entertainment sector, management must realise that decisions need to be made on a higher organisational level and that everyday practical issues can become strategic issues.
Rather than having individual departments find separate suppliers that solve their daily problems, they need to decide on one supplier that can meet multiple demands. Not multiple suppliers for each demand.
With viewership expanding across borders, media companies need a system that can provide local services across multiple markets. Having one supplier that can give you a streamlined approach will help you comply with international internal demands and save time in the future as the industry continues to get more complicated.
Clipsource has been hired by some of the industry’s finest entertainment brands to streamline marketing and communication workflows and comply with privacy and quality demands. Contact us today to learn more about how you can scale down to one platform for all of your needs.
