Clipsource Blog
Find everything from media marketing best practices to the latest industry insights.
Rethinking ID Mapping: Adapting to Chaos in Movie and Series Cataloging
The industry has long faced problems with ID tagging systems. It's common for broadcasters to lack a solid tagging system, leading to difficulties in matching and organizing content accurately. This disarray not only complicates internal operations but also impacts content delivery to audiences.
Why your metadata isn’t metadata-ing like it should: the hidden costs of scattered data
When metadata—data about data—is scattered across different systems without a unified management strategy, it becomes a silent bottleneck, hindering your agility, security, and growth.
A cloud SaaS to better your Linear & VOD schedule distribution
Managing and distributing schedules for Linear (FAST) and VOD channels can be complex, with various challenges that need to be navigated carefully.
“The devil is in the detail” What well managed metadata really means.
Metadata are tags that help identify your content. It’s the data that provides information about the content itself, for example title, director, genre, cast, runtime, language, etc. This article dives into the importance of well managed metadata with examples of Babadook and White Collar on Netflix.
Accessibility data: A gateway to Inclusive Entertainment
Metadata, often seen as the behind-the-scenes hero, holds the key to unlocking a world of accessibility features. Discover a few of the many examples of how it can be leveraged to improve content accessibility in our latest article.
Navigating the Media Landscape: Märta Rydbeck's Insights with James Gilbert for OTT Shorts
Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies
Why metadata is so insanely important for your content.
Metadata is the information that describes a TV show or movie, such as its title, plot, cast, and release date. This information is crucial for making your content discoverable and appealing to viewers, and it needs to be distributed to all the different platforms where your content is available
How to keep streaming subscribers happy and reduce churn
With so many streaming platforms to choose from, it can be tough to keep viewers loyal to your service. Here are some tips to help your subscribers stay loyal and prevent churn!
Turn your metadata into a high-performing machine
Learn how to turn your metadata into a high-performing machine and start getting the exposure you’re after.
The best way to deliver schedules and metadata to your MVPDs and vMVPDs
This article will go over all of the ins and outs of MVPDs and vMPDs and explain how you can use Clipsource to feed all of the platforms that require metadata and schedule data from you.
4 tips to help your FAST channel succeed in different markets
If you want to make your FAST TV channel attractive to users, then it comes down to a great user experience. Here is what you need to focus on to make that happen.
Control your own EPG data with your own TV listings API
Learn why it is important for you to take control of your EPG data for Live TV and VOD and how you can achieve this with your own TV listings API.
Logistics in the entertainment industry: A strategic issue, not just practical
Is your organisation suffering from disorganised systems? Here are a few problems that entertainment professionals face on a daily basis and that need a streamlined solution across the entire organisation.
Working in PR: The new multitasking reality
If you work in Public Relations in the TV or VOD industry then you know how challenging and demanding it can be. Read more about how the industry has changed and what tools you can use to thrive in this new multitasking landscape.
What is media asset management (MAM)? [MAM VS. DAM]
Wondering what the difference is between MAM and DAM? Learn what the difference is here and what system is right for you.
In-house vs. outsourcing your communication and marketing platform [Could you be saving more?]
Not sure whether to outsource your media marketing software? Compare the benefits of outsourcing a platform for your media marketing needs vs. managing it in-house.
What is digital asset management (DAM)? [A guide for the media industry]
Your go-to guide to understanding DAM and deciding if digital asset management is something that your organisation needs for its TV and VOD marketing assets.
4 ways to maximise your metadata distribution with Clipsource
Here are 4 ways that we can help you maximise your metadata distribution efforts and get your programs discovered.
“You should strive to localize as much as possible”
Urban Löfbom is responsible for the roadmap for the Content Platform, a part of the Product and Tech organisation at Nordic Entertainment Group. Read his full interview here.
Streaming Wars: Paradigm shift in Television Marketing
Learn how the shift from Linear to VOD has changed television marketing and the ability to win viewers.