Clipsource Blog
Find everything from media marketing best practices to the latest industry insights.
How to keep streaming subscribers happy and reduce churn
With so many streaming platforms to choose from, it can be tough to keep viewers loyal to your service. Here are some tips to help your subscribers stay loyal and prevent churn!
Turn your metadata into a high-performing machine
Learn how to turn your metadata into a high-performing machine and start getting the exposure you’re after.
Giving your content a second life: Could FAST be the answer?
Just because you had a show that was a hit but has run its course on your subscription platform, doesn’t mean its time is over. Here are some ideas for how FAST can give your content a second life.
Writing a TV or film press release: What you need to know
What is the strategy when it comes to crafting successful press releases for TV and film? Here are some tips you should take into account when forming a press release strategy.
How long should a press release be?
Do you ever find yourself crafting a press release and wondering if you should try to find some extra information and make it longer or cut some details out and shorten it? Here are some tips to help you navigate.
6 ways to Boost your content discovery
Need to get more awareness for your TV shows and films? Check out these digital marketing strategies to boost content discovery and attract more viewers to your streaming service.
The best way to deliver schedules and metadata to your MVPDs and vMVPDs
This article will go over all of the ins and outs of MVPDs and vMPDs and explain how you can use Clipsource to feed all of the platforms that require metadata and schedule data from you.
4 tips to help your FAST channel succeed in different markets
If you want to make your FAST TV channel attractive to users, then it comes down to a great user experience. Here is what you need to focus on to make that happen.
CRM for PR: The best way to manage your press contacts in 2022
Can using a CRM in public relations make a difference in your media relationships? The answer is YES! Learn why using a CRM for Public Relations is the best way to manage your press contacts in 2022.
Press release distribution software [A guide for media companies]
If you work in PR for TV, VOD or books then this is the guide for you. Make sure you aren’t selling yourself short and understand what questions to ask when adopting a new press release distribution system.
Control your own EPG data with your own TV listings API
Learn why it is important for you to take control of your EPG data for Live TV and VOD and how you can achieve this with your own TV listings API.
Logistics in the entertainment industry: A strategic issue, not just practical
Is your organisation suffering from disorganised systems? Here are a few problems that entertainment professionals face on a daily basis and that need a streamlined solution across the entire organisation.
The importance of betting on all of your content: A lesson from ‘Squid Game’
If you haven’t heard about Netflix’s latest original series Squid Game, then you must be living under a rock. Find out what your OTT platform can learn from the huge phenomenon that is Squid Game.
Working in PR: The new multitasking reality
If you work in Public Relations in the TV or VOD industry then you know how challenging and demanding it can be. Read more about how the industry has changed and what tools you can use to thrive in this new multitasking landscape.
SEO for OTT platforms [6 best practices]
Here are 6 tips to help you start optimising your OTT platform for SEO (Search Engine Optimisation) and start driving more viewers to your service.
The effects of the pandemic on the Nordic film industry [Infographic]
Find out what effects the pandemic had on the Nordic film industry with our new infographic.
What is media asset management (MAM)? [MAM VS. DAM]
Wondering what the difference is between MAM and DAM? Learn what the difference is here and what system is right for you.
In-house vs. outsourcing your communication and marketing platform [Could you be saving more?]
Not sure whether to outsource your media marketing software? Compare the benefits of outsourcing a platform for your media marketing needs vs. managing it in-house.
What is digital asset management (DAM)? [A guide for the media industry]
Your go-to guide to understanding DAM and deciding if digital asset management is something that your organisation needs for its TV and VOD marketing assets.
4 ways to maximise your metadata distribution with Clipsource
Here are 4 ways that we can help you maximise your metadata distribution efforts and get your programs discovered.